GoFundMe

Improving Retention & AI integrations at GoFundMe

GoFundMe is the world's biggest fundraising platform with 100 million+ users. I was involved in launching the recurring donations feature that impacted more than 8 million users, along with designing for AI features, improving retention by 18%.

Role

Team

Tools

Product Designer

1 Product Manager

1 Developer

Figma, Protopie, Jira, Asana, Lottie

Timeline

June-Sept 2024

3 months

HERE'S A TLDR

1

What did we do?
Despite 8 million of GoFundMe's users donating multiple times to the same cause, there was no easy way to make donations recurring.

I was part of the team designing the 0-1 recurring donations feature for increased monthly engagement.

2

What was the impact?
We were able to ship and launch the feature in 2 months and improve monthly user retention by 18%. You can view this feature live here.

DESIGN ITERATIONS

Due to NDAs, I can't share the entire design process here. Please reach out to learn more about my work at GoFundMe.

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1

What did we do? Despite 8 million of GoFundMe's users donating multiple times to the same cause, there was no easy way to make donations recurring. I was part of the team designing the 0-1 recurring donations feature for increased monthly engagement.

2

What was the impact? We were able to ship and launch the feature in 2 months and improve monthly user retention by 18%. You can view this feature live here.

What did we do?
Despite 8 million of GoFundMe's users donating multiple times to the same cause, there was no easy way to make donations recurring.

I was part of the team designing the 0-1 recurring donations feature for increased monthly engagement.

What was the impact?
We were able to ship and launch the feature in 2 months and improve monthly user retention by 18%. You can view this feature live here.